Codorníu Bets Everything On Organic Cava To Gain Market Share

The Codorníu brand cavas will be 100% organic in 2024, according to the forecasts announced this Thursday by the group, which brings together 15 wineries and is currently the first organic cava producer in the world. This bet, more expensive, will not have an impact on prices, but Raventós Codorníu assumes it as a way to contribute to the environment and gain market share, so that it will be the fastest growing global wine company in 2025, as explained the CEO of the group, Sergio Fuster.

Currently, Raventós Codorníu sells 4.77 million bottles of organic cava per year, 35% of the world market, and plans to double the number of bottles next year, as explained to elEconomista by the director of Wineries and Operations of Raventós Codorníu, Diego Pinilla.

In fact, 80% of the grapes bought by the group in this recently completed vintage have been certified organic and at a price of 0.44 euros per kilo, compared to the average of 0.32 euros per kilo for conventional grapes. .

Raventós Codorníu moves around 50 million bottles of cava a year, and is also incorporating organic production in its still wines so that it is the majority, so that only some brands of the cheapest range will be left out. The Parxet, Titiana and Raimat brands are already 100% organic, and Mont-Ferrant, Raventós d’Alella, Scala Dei, Poblet, Portal del Montsant, Legaris and Bodegas Bilbainas are in transition.

It is a gradual process that Codorníu began two decades ago and that has been promoting in recent years, taking into account that a winery must spend three years applying organic farming criteria before obtaining certification. Raventós Codorníu, with 3,570 hectares of organic vineyard management, is one of the oenological firms with the largest organic vineyard area in the country and the first in Catalonia.

Growing sales
The group, which has not yet disclosed the economic results of the fiscal year ended in June, sustained sales despite the pandemic, according to Fuster, and this year they are exceeding pre-pandemic levels by 10 or 20%, a percentage that reaches 30 or 40% improvement compared to 2020.

In the 2019-2020 financial year, Raventós Codorníu registered sales of 180 million euros and an operating result of 1.4 million.

Environmental awareness
Within Raventós Codorníu’s commitment to sustainability, the group has recently adhered to the UN Global Compact and has endorsed various of the United Nations Sustainable Development Goals (SDGs), including 50% of its own generation of energy used in its centers comes from renewable sources in 2030. Currently, the company owns three photovoltaic plants and one biomass installation that satisfy 10% of its energy needs in Spain.

Another challenge is that in 2022 all electricity purchases in Spain will be from renewable sources with guarantees of origin for needs not covered by self-production.

The improvement of the wastewater treatment system to reduce the impact on the carbon footprint of its activity is another of the commitments that the company wants to materialize in the Codorníu brand in 2023. The generation of greenhouse gases in water storage residuals prior to treatment will be zero after the changes introduced.

The group also emphasizes sustainable mobility with the aim of having a fleet of electric or hybrid company vehicles by 2030, providing its facilities with electric chargers.

Categorized as world

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